World Building

Daniel Schindler

Rachel Lawyer

Keith Grover

Tabitha Brower

Artists' Statement:

Our activities in class prompted us to begin this assignment by creating a little bit of history for our world. Our world was a simple: a world in which elderly people are seen as beautiful in the way that young people in our society are seen today. So why is youth seen as beautiful? Youth is equated with a sharp mind, healthy body, and a sign of more years to come. So in order for old age to be seen similarly, it would have to represent those same things. In this society, old age is equated with having survived something others have not. So in our world, nuclear devastation created defects and illness in the newly born. Young people are sick and afflicted, whereas their elders are healthy. Their age indicates affluence, a long life, and wisdom.

With a backstory in mind, we were able to better imagine what kind of artifacts would manifest themselves in such a society. It was hard for us not to focus on things that we see in our own world. The glamorization of youth is often seen in the fashion, beauty, and advertising industries, and the artifacts we created are indicative of this. In a society that values age over youth, these industries which value the outward appearance and pocket change of individuals target the group that is most influential and affluent. They project the type of people that everyone wants to be. So in our magazine, advertisements, and song, we catered to that group by using simple designs, easy to read text, and images both visual and lyrical of wisdom and old age. It is an aesthetic that is created out of an underlying principle of society, inspired by this week’s viewing of La Jetee, where production design and aesthetic choices matches this pioneering science fiction film, or Aldous Huxley’s Brave New World, where fashion is based on caste systems and products such as Soma are born of a deeper cultural implication.

We strived to make ourselves a part of this world. While, yes, we were only able to create things that  we have seen or experienced, we were able to arrange them in a way that was new and tailored for our new environment. This, in a way really blurred the line between science fiction and science fact. We had to ask ourselves questions that sometimes we never asked before to enter into this new world. Questions such as: »If I was driving down the freeway, what would I see?« »Would they really wear that?«. What makes this even more interesting is that we all have our own vision on what this world would be like to us, which in some ways was challenging but in others gave our artifacts some dimension. Afterall, it would be strange if every magazine in our society is the same, but there is a common thread that illustrates a cultural trend.

       There is still so much room to grow with this project. In our brainstorming of ideas we talked beyond advertisements and fashion, and discussed how this might affect the value of art in general. In a society devastated by nuclear war, would art even exist in the same way? Would magazines still be a practical way of communication? Or even advertisements? Our advertisements reflect a value of homeopathic remedies over perhaps more complex medications. In a simpler world like the one we imagined, perhaps our artifacts would be of mediums that are completely different than that ones we experience in our society. If we were to further explore this project, we would like to completely change the medium conventions reflected here, but with the same emphasis on the affluence, wisdom, and beauty of age.